Versace introduces its latest high-end underwear range for the upcoming season. Available in February, the Versace Spring 2013 collection features many of the brands iconic design elements such as the Medusa logo, Greek key motif and signature prints. The collection’s items retail for more than $58.
“I am thrilled to be offering Versace Underwear as a complete collections,” said designer Donatella Versace at the Versace Men’s Spring/Summer 2013 fashion show in Milan last season. The collection is “unmistakably Versace and designed for men who want to look and feel bold and sexy.”
The overarching design theme of the entire Versace Spring 2013 line was inspired by the Egyptian Sun God era. The men’s underwear collection offers extravagant metallic waistband in order to present a regal look. The underwear is made from a soft cotton and microfiber blends.
The packaging for Versace Underwear was art directed by Giovanni Bianco and features photography by Mert Alas and Marcus Piggott. Kendra SpearsKendra SpearsKendra Spears and Ryan Barrett were selected as the respective faces of the inaugural men’s packaging.
The Versace Spring 2013 collection is available in S-XL.
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Photo Credit: Versace