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For young, professional men transitioning from their younger years into adulthood, there’s got to be quality underwear offered in more than plain black and white, right? Hanro thinks so, and to consecrate that belief, the luxury brand is permanently adding a new color to two of its collections. Offering a stylish alternative to traditional choices, the brand adds midnight navy blue to the Hanro Cotton Superior and Micro Touch collections of boxer briefs and briefs; both are now available but a new shipment will hit stores in February.
“Hanro is focusing on the idea of offering luxury products to a younger male demographic as they transition from boys to men,” said Jonathan Murphy, sales representative for Hanro. “They are getting to a place in their lives where they want to upgrade their underwear while feeling a sense of accomplishment and well being for moving up in the world.” Hanro, a brand that has a large percentage of mainstream underwear consumers might not be familiar with, isn’t about flashy waistbands, or daring designs. “We offer a subtle statement of luxury,” said Murphy.
Until now, Hanro has offered mostly black and white color choices for its men’s underwear line. But with an eye on the future and an evolving male market, the Swiss brand recognizes professionals needn’t be confined to generic underwear colors. First introduced to the brand’s sleepwear collection, the brand initially offered midnight navy blue as an underwear option for the Hanro Cotton Superior and Micro Touch range in Spring 2012. It was later reintroduced this fall due to successful sales, and is now a permanent fixture in the brand’s basic ranges.
“Men want a sexy color for their underwear,” said Murphy. “Midnight navy blue is not too dark and perfectly stands out against any black wardrobe. This beautiful shade of blue is masculine yet eye catching.” Murphy admits evolving their luxury basic ranges to include the sophisticated shade isn’t a choice that came about just because. “Hanro hasn’t updated its basic colors for quite some time so for us to have midnight navy blue is an important development,” he affirms.
Tailored from a blend of mercerized Egyptian cotton (93%) and elastane (7%), the Hanro Cotton Superior boxer brief ($43) and brief ($35) are tailored to provide a slim, flattering fit. The collection features a slight stretch, seamed contour pouch and soft elastic waistband.
Sporty and modern, the Micro Touch Boxer Brief ($48) and Brief ($43) are made from a microfiber blend consisting of 90% polyamide and 10% elastane for an ideal fit. The collection features an exposed elastic waistband embossed with the Hanro logo, plus a double lined pouch and seamless rear, for a custom fit.
Both collections are available in S-XXL.
Hanro Cotton Superior Brief ($35)
Hanro Micro Touch Brief ($43)
Hanro Micro Touch Boxer Brief ($48)
Hanro Cotton Superior Boxer Brief ($43)
For more information about this brand: Hanro
Photo Credit: Hanro