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C-IN2 updates its Pop Colors collection with three new eye-catching colors for the spring season. Available in stores late January, the C-IN2 Pop Colors range will soon include buff blue, remix red and hopeful yellow.
Gregory Sovell, creative director of C-IN2, came up with the new colors following a recent visit to Europe. “Walking on the beaches of the Mediterranean, I was inspired by the vast array of beach umbrellas and awnings,” Sovell told the Underwear Expert. “The once bright colors were slightly bleached away from the sun, leaving the perfect ‘sun kissed’ hues behind.”
The three new colors for the Pop Colors collection offer a bright, cheerful look, al beit somewhat faded, in contrast to the shades released last fall. C-IN2 had introduced unique dark tones last season such as moony blue and extra magenta. “With every new season, we pay close attention to where we have been and where we want to go,” said Sovell. “These new spring/summer 2013 colors bring a fresh assortment that is a natural extension from the current season.”
The Pop Colors collection consists of several styles such as a low no-show brief ($20), profile brief ($20), sport brief ($20), street jockstrap ($17) and army trunk ($24). The sport brief, added to the range just last year, is “still having great success.” said Sovell. “We feel this collection is now a fine tuned machine.”
The underwear can be mixed and matched with tops that are included in the Pop Colors range too. “We encourage our customers to express their styles when under-dressing; all the Pop Colors can be paired creatively,” said Sovell. These styles include a square tank top ($24), deep V-neck T-shirt ($32) and long-sleeve Henley shirt ($40).
Similar to the C-IN2 basics, the Pop Colors collection is made from 100% cotton and offers ideal support and comfort. “Pop Colors is the ‘best of the best’ of our core collection, just in color,” said Sovell. “The fabrics and construction are the highest quality with the upmost attention to detail. These all-star styles remain the most popular for their specific designs and the customers who covet them.”
The C-IN2 Pop Colors collection is available in S-XL.
For more information about this brand: C-IN2
Pop Colors Hopeful Yellow Street Jockstrap ($17)
Pop Colors Buff Blue Sport Brief ($20)
Pop Colors Remix Red Army Trunk ($24)
Pop Colors Hopeful Yellow Low No-Show Brief ($20)
Pop Colors Remix Red Profile Brief ($20)
Photo Credit: C-IN2