Muchachomalo is not afraid to get creative with its underwear ads. Remember the Culture Campaign? Using body paint and underwear, the brand attempted to channel the style of different cultures from all over the world. Now, the underwear company is back with the new Muchachomalo fall campaign for its autumn/winter lines. The people at Muchachomalo have taken that culture idea and made it even bigger. The campaign reaches across the globe with images representing Sweden, Brazil and everywhere in between. The result is a series that mixes Indiana Jones, Richard Halliburton and underwear into a colorful and appealing campaign that displays the brand’s newest offerings.
Is this the brand for world travelers? Embrace your inner adventurer and check out the gallery below.
For more information about this brand: Muchachomalo
Photo Credit: Muchachomalo