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Offering the sensation of truly wearing no underwear at all, Naked underwear, made from an Italian microfiber that offers a sensuous feel and tailored fit, gets a cotton update. Naked, a Vancouver-based underwear brand, is now applying their successful design techniques to its first pima Cotton collection. This incredibly lightweight and soft fabric continues Naked’s mission of helping you feel, (you guessed it), naked.
“Naked’s pima cotton is pure elegance against your skin,” Joel Primus, CEO of Naked, told The Underwear Expert. “Our addition of pima cotton has two goals: first, to give our customer more selection and second, in line with our vision, Naked wants to be an industry leader for incredible fabrication both classic and cutting edge.”
Known for promoting high-quality, eco-friendly materials, Primus acknowledged that the new cotton range would be just as popular as his brand’s Italian microfiber collection. “Consumers are realizing just how incredible these fabrics can be if they are done right, but cotton is still the leader in that segment,” he said. “We sell a lot of microfiber and a lot of micro modal and I think cotton will keep pace with the microfiber for this reason.”
Ideal for working out or everyday activities, Naked’s Cotton range seamlessly forms to the contours of your body. This collection’s innovative fabric lives up to the brand’s philosophy that men deserve to take pleasure in extremely comfortable underwear. Additionally, the pima cotton low-rise brief and trunk have a tonal de-bossed waistband and no branded stitches on the inside, which prevent rubbing and irritation against your skin.
“Our fabric factories are a proud partner of Better Cotton initiatives and are BSCI, SEDEX and EKO-TEX 100 certified, meaning no harmful substances are used during production,” Primus said. Currently available, the eco-friendly and ultra-comfortable Cotton collection will consist of a brief ($34), trunk ($36), V-neck T-shirt ($38), crew neck T-shirt ($38), classic V-neck t-shirt ($48), classic crew neck T-shirt ($48) and deep V-neck T-shirt ($48). Offered in S-XL, the range comes in five classic colors: white, blue, red, grey and midnight black.
For more information about this brand: Naked
This article is sponsored by Naked.