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2xist updates its Tartan range of with an all-over plaid print to coincide with the upcoming holiday season. Now available, the 2xist Tartan collection consists of long johns ($34), no-show trunk ($24), contour pouch brief ($20) and long sleeve Henley shirt ($34).
Made from 100% cotton, the 2xist Tartan range features traditional colors such as black, white and red. The collection was introduced last season but now the brand is adding an all-over windowpane plaid for festive holiday shoppers.
“Consumers loved the unexpected novelty offering of our Tartan collection, and that’s why we have brought it back again this season,” Jason Scarlatti, creative director of 2xist, told The Underwear Expert. “I think it became a fun impulse purchase for those who wanted to go the extra mile with the holiday spirit.”
Scarlatti added, “We see sales increase this time of year as people are shopping for their loved ones. 2xist underwear is a thoughtful gift that men really appreciate. Men love getting new underwear, especially with the fit, style and comfort that is synonymous with the 2xist brand. The gift of great fitting underwear makes men feel sexy and more confident, and the Tartan collection adds to the holiday spirit.”
The 2xist Tartan collection is available in S-XL.
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