Timoteo expands its popular Sport 2.0 collection of low-rise trunks and briefs with its first long johns ($36). Available mid October, the long johns will soon be offered in three colors: blue, white and black.
The Sport 2.0 collection is one of the brand’s best sellers and includes the Super Low brief, Soccer Jock brief, Athlete Jock brief and Scout trunk. “People really love our stuff but there’s not a lot to offer for customers in cold weather climates,” Garrett Lee, sales representative for Timoteo, told The Underwear Expert.
Inspired by the sporty look of athletic wear, the Sport 2.0 collection sits low on the hips and features contrast piping on the leg openings, contour pouch, waistband and ankle openings. The range is made of 96% cotton and 4% spandex and offers a great fit and stretch. The long johns include Timoteo’s update of its signature waistband.
“We updated the Sport 2.0 line because we wanted to keep it fresh and current,” Joel Johnston, CEO and co-founder of Timoteo, told The Underwear Expert. “The logo was redesigned and the colors were changed to give it a contemporary feel. Customers love when things get freshened up. For us, the waistband is not just a place for the name to sit but an opportunity to showcase new creative designs.”
The Sport 2.0 collection is offered in S-XL.
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