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Rex Tsui is a photographer who works out of Hong Kong and Beijing. We have him to thank for these explosive shots of a handsome young man in Private Structure underwear, photographed for HK Dim Sum Magazine. What’s the white powder clouding around his body? Your guess is as good as ours. We like what Tsui is doing, though. It’s a fun way to get some action into his series.
Private Structure underwear is claimed (by the brand) to be “the solution” to the doldrums of underwear fashion by being friendly, fashionable, and seductive. The Chinese company’s core consumer demographic is reported as men between 18 and 35 who “want confidence and love.” Tsui does a good job of staying true to the company’s vision while expanding on its core ideas.
Ok, so what about the actual underwear? Private Structure underwear comes in strong colors like aqua blue, lime green, violet, and melange. In these photos we can see several of these hues with the large, centered logo stamped on the front of the waistband.
Could Private Structure be on to something? Why do you think Tsui chose the brand for his photo series? Let us know in the comments after you check out the photos below.
For more information about this brand: Private Structure underwear