Oskar Franks underwear released images from its newest campaign today, promoting its sophomore collection, Me-ism. Taking its name from Ol’ Blue Eyes, the brand celebrates Sinatra’s Oscar winning performance in the 1956 movie From Here to Eternity, think Oscar [winning] Frank. Catch that? The underwear is meant to be as timeless as the crooner’s charm while remaining a comfortable option for any occasion. “It’s a lifestyle thing,” suggests the brand’s tagline.
The eery images feature the toned model, Izaak Love, in Oskar Franks underwear from the new collection. Shot by James Demitri, Love is placed in an innocently decorated bedroom; the blue and red lighting combined with Love’s somber expression, however, suggest a sinister backstory reminiscent of the cover of Sinatra’s 1955 album, In the Wee Small Hours. An intentional reference or not, the effect is a compelling and solipsistic set of photos that set the mood for Oskar Franks underwear’s new releases.
If you like the model, be sure to check out Love’s other work including an athletic pose in Calvin Klein Underwear from photographer Elvis di Fazio.
For more information about this brand: Calvin Klein Underwear
[...] might recognize this 22-year-old Sydney native from the Technicolor fantasy produced by Oscar Franks and photographed by James Demitri (a teaser from the series is below). [...]