The White Briefs’ Seasonal Men’s Range


The White Briefs updates the Seasonal Fall/Winter Men’s range of high-end, luxury loungewear to complement the brand’s core collection of men’s underwear which includes a classic brief, classic brief with long legs, brief with straight legs and classic singlet. The collection, due out mid August, will be available in navy blue and sand. The brand will also ship its Spring 2013 core collection of men’s underwear in November.

Produced with 100% Organic Peruvian Pima cotton—a top-notch cotton with extra long fibers, the collection already comes in white, black and heather gray. Similar to the design philosophy of the core collection, the Seasonal styles feature classic shapes, impeccable fits and detailing such as corozo buttons in a semi-polished look and 120 grams interlock knitted fabric.

The Seasonal pieces include: Ayu ($52), a narrow pant with a unique rib application on the front; Aquatic ($135), a turtle neck ribbed at the bottom helm and sleeves; Alfonsino ($149), a well-dressed Henley with a wide ribbed application on the chest, Ackerley ($149), a voluminous shirt with a military triangle closure and three corozo buttons; Arowama ($145), a long shirt with six corozo buttons; Anchovy ($99), a raglan t-shirt with a ribbed, ¾ arm length; Amourhead ($119), a raglan t-shirt with ribbed ¾ arm length, a 12-milimeter neck binding and a four corozo buttons closure at raglan seam; and Abborre ($109), a ¾ arm length shirt on the left side.

“The styling on the Seasonal Collection is classically European,” Paul Fleming of The WANT Agency, which represents The White Briefs, told The Underwear Expert. “This collection is perfect for anyone looking to upgrade his loungewear wardrobe – whether hanging around  the house or spending time with family and friends in a vacation home– these pieces will keep you cozy and looking effortlessly sharp. We’re taking classic styles and using simple minimalistic details with exceptional stitching to give an updated, modernized version of timeless silhouettes.”

The line is available in XS-XL.

For more information about this brand: The White Briefs