It’s no surprise that David Beckham Bodywear for H&M has been a huge hit: H&M has done an extensive job of securing international attention for the range and the success has no doubt been aided by Beckham’s celebrity and [what seems to be] his immense involvement in the project. Check out the official photos of the updated collection, and then find out what Beckham has to say about his designs after the jump.
In preparation for the sophomore launch of David Beckham Bodywear for H&M, a new set of photos showcasing the wares has just been released. The photos, shot in Los Angeles by photographer Alasdair McLellan, place David against a black background to capture David and his underwear in stark relief. “As David constantly likes to experiment with this look,” an H&M released press release states, “he unveils a new style for this new H&M campaign.”
According to the press release, he states “I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!”
Launched in February of this year, David Beckham Bodywear for H&M is an exclusive, long-term collaboration which is now a permanent fixture in H&M’s offerings. It focuses “on a set of core products designed by David Beckham and his team,” the press release states, “with special attention paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns.”
For more information about this brand: David Beckham Bodywear for H&M