The month of July came and went faster than we expected. Along the way, we noticed a dazzling array of new underwear releases. Check out some of the best new color additions, the latest lines of ultra cool fabrics and a new underwear brand that you’ll definitely want to keep your eye on. Let us know which is your favorite?
Sporting the sleek look of stripes, this line showcases blue and grey shades, which complement the contours of the brief, boxer brief and a jock with Show-It Technology. The line is made from a cotton mix fabric.
This design features a stripe pattern woven into the fabric, as opposed to being printed on it. Made from 95% cotton and 5% spandex, this brief offers a soft feel, roomy pouch and a stylish waistband.
This new range of low-rider briefs are made with a luxurious modal fabric guaranteeing excellent comfort and fit. The range comes in black, red and white while and boasts a smooth-touch waistband.
The latest update to this popular line includes black, royal and purple colors. This collection of air jock, thong and action boxer is made from a super soft bamboo fiber.
Attempting to invoke the feeling of an evening breeze with natural colors, this new line features briefs, boxer shorts and t-thongs in black, navy blue, white and green. The collection is made from 93% nylon and 7% spandex.
Australian brand 2EROS launched a new underwear brand that offers fun, sexy and affordable essentials that would make any man feel like a super here. The brand will also release a swimwear line.
This summer collection captures the innocence of youth with a striking color palette of blues, reds, purples and yellows. The range displays bold messages such as “Wear It Proud” and “Made with Pride.” For more information on these brands: 2EROS, 2wink, Andrew Christian, Mundo Unico, The Navy Diver, Stud and SupaWear.





great stuff