Father’s Day has fast approached and the retail clothing market is surely anticipating the bump in sales that it brings (The National Retail Federation estimates that gift givers’ spent an average of $94 on their Father’s in 2011.) With sales like that from Dad’s biggest day, the incentive is surely there for retailers to provide great deals on men’s apparel–especially underwear. What’s more, Father’s Day is an excellent excuse to get your Dad out of those boring, high-waisted tighty whiteys.
We’ve reached out to some of our favorite men’s underwear brands and asked them what their best bets are for Father’s looking to break out of their boring underwear: take a look! Would your Father wear these?
Ultra comfy, made with the softest cotton blended with bamboo to give you strength, stretch and breathability. Comes in packs of three. From Hanro of Switzerland's Cotton Essentials line, this 98% cotton, 2% elastane brief promises to be just that: essential. Sleek, simple and well-made, it's everything dad could ask for in a pair of underwear. This popular design by Cover Male provides excellent support, moderate coverage in back and is an excellent choice for those who enjoy gliding through the water with as little resistance as possible. Keep Dad's family jewels high and dry with GRIP, the new athletic line by C-IN2 - the perfect Father's Day for a still workin' it out, active dad. GRIP utilizes a special treatment on an inner layer of cotton that transfers perspiration from the inside to the outside of the garment during sweaty workouts. Mckillop Products are sewn by hand machinists instead of computerized automation for maximum comfort. This design is dedicated to those days when the world is grey and black until Dad's able to make the sun come out and shine again! This Boxer features the Pack Up system with PUSH UP which can easily be removed if you aren't in the mood for extra padding... however, it's there to give Dad that perfect jeans bulge if he needs it! The Cocksox® CX12 Boxer features a wrap-around cut that creates seamless sides and back; the Cocksox® contour pouch keeps your boys front and center and the soft waistband completes the 'lap of luxury'. Just add beer and a big screen and you have the ultimate Father's Day experience! Shown is the Danger trunk in Yellow from their spring / summer 2012 collectin. It's dangerous. Get into it, Dad. A sexy and ultra soft pair of premium underwear to step up dad's game up a notch this year. Naked donates a percentage of every purchase to the Project World Citizen Society! Perfect for the giving Dad! If your dad doesn't have a lucky pair of underwear yet, SLY offers these comfortable and colourful undies with a funky dice print. Come ooooon, lucky sevens! In partnership with Citizen Effect, PACT is sharing the love all over the world. When you buy PACT this Spring, you're helping them raise money for community projects in Uganda, India, and America. We think what the world needs now is a little love. Your Dad is sure to agree! The trouser boxer has side venting and seamless rear™ technology to promote movement and prevent bunching. They are composed of your favorite cotton styles that better with time. Perfect for an active Dad that likes his down-time, too! More supportive than boxers, but less restrictive than briefs these minimize riding up and bunching and are made from blended fabric for moisture wicking. Dad will love this Wood briefs four-pack on Father's Day. Made from quality material with fit in mind, they are extremely comfortable. The best part? Once he realizes he loves the fit, he'll already have three other clean pairs in different colors to choose from! RUFSKIN's new cotton-spandex briefs with custom elastic waistband and contrast binding are sure to rise straight to the top of Dad's undies drawer. Made in the USA. Get behind the country of your choice with unbeatable comfort and
quality, contrast white waistband and piping. Nine great Nations to choose from for the worldly Father. FU e=fu8 presents a new, fun, luxury brand of-briefs. Make a fashion statement without having to say a word, Dad. Easy, right? You didn't think we'd leave Dad high and dry this Father's Day did you? If he prefers water to land, get him the 2(x)ist Mens Core Hampton Swim Short, available in a variety of fun, summery colors.