Canada Campaigns Below the Waist


Cananda is on crusade. The country, which also brings us some amazing underwear brands, is on a mission to raise awareness below the belt. Health related fundraisers have popped up all over the country, and in the case of one recent successful event, drawn over 4,000 people walking to cure Diabetes. That same event drew attention from some high profile participants, too, like Canada’s Nation Democratic Party Leader, Adrian Dix, who himself copes with having diabetes.

“In my case, I feel like I’ve mastered it a little bit,” Dix said before the beginning the event. “But every once a month, once every couple of months, it really comes and kicks you in the butt. It’s a grind.”

We recently reported on the success of another event, the Underwear Affair run. With the success of so many events towards curing cancer and other incurable diseases, the hope is that scientific advances will be rapid. If you are in Canada, consider participating in one (or all) of the following events!

Enbridge Ride to Conquer Cancer (June 16 and 17)
Benefiting the B.C. Cancer Foundation, the fourth annual ride starts in Vancouver and ends in Seattle. $27 million has been raised through this event since 2009.

The Underwear Affair (July 7)
Designed to raise awareness about cancers below the waist, the Underwear Affair is a zany 10k run or 5k walk through the streets of Vancouver. Participants show up in their underwear and raise money to research prostate, testicular, ovarian, bladder, cervical, and colorectal cancers. All proceeds go to the B.C. Cancer Foundation. The event is followed by a giant underwear themed party, with sexy runners and walkers living it up.

RUSH: Race and Urban Scavenger Hunt (June 23) 
Teams of two travel on foot and by transit to complete 10 “checkpoint challenges” within a six-hour time limit. This fundraising event for the B.C. Lung Association offers prizes to those who raise the most money.

14th Annual Scotiabank Vancouver Half-Marathon & 5K (June 24)
This year, more than $3 million is expected to be raised for the half-marathon. Three prizes of $5,000 are awarded to the charities that raise the most money.

Golfathon for ALS (Various dates)
There are fundraising events at golf courses across B.C. to help those dealing with amyotrophic lateral sclerosis. It’s a crippling neurological disease that burst into public consciousness when it struck baseball star Lou Gehrig. The average life expectancy after diagnosis is two to five years.