French Rugby Players Wear DIM Underwear

For once, French rugby players are getting attention for wearing underwear.

Already well known in the States as a pool of buff, handsome athletes with a certain je ne sais quoi, the national French rugby team just sent off another of its players, Maxime Mermoz, to be a spokesman for French (natch) brand DIM’s new trunks.

Maxime Mermoz, a 24 year old rugby player from Epinal, France, plays center for both the national team and for a Perpignan professional team. He’s seen in this video leaping for the rugby football and in the locker room afterward, while a French voice-over explains how the new DIM Soft Touch waistband will never leave a mark on your hips, because it’s so soft and supple.

Take a look: