Freedom Reigns Gets Olympian


The new World Champion Collection from Freedom Reigns, a favorite brand of ours, is here to celebrate the upcoming summer Olympic games. An assortment of briefs, tanks, tees and shorts are all coordinated with colors inspired by flags of leading nations, set against its patented multi-stripe red, white and blue elastic waistband, just so we all know who’s on top.

“When designing our summer collections, we felt it was important to remember the spirit of the games,” said Curtis Stallard, who runs the label with head designer Sael Castro. “It’s a spirit that aligns perfectly with our own brand ideology. Freedom Reigns represents freedom in every aspect of life. We encourage men to live, love and play freely and let freedom reign wherever they are.”

Freedom Reigns’ summer collection reflects its customer: the gear is playful and sports minded with a variety of sport stripes, woven stripes and intricate insets on underwear, tees, tanks, shorts, long johns and jackets. In addition to the World Champion Collection, the company is unveiling their All American Jockstrap (with a new red, white and blue strap), the Silver Racer Brief (with its metallic Indy 500 inset panel) and the Academy Brief and Tee.

They have also updated some of their popular styles from past seasons. The Fusion Brief now sports colorful stripes and trim. The Body Pump (consisting of color blocks hand sewn together), The G­-Force (with inset panels individually sewn to one another, emphasizing the pouch) and the Hybrid Jock– a Freedom Reigns creation which is a combination of sexy underwear and a jockstrap in one–have all been improved upon for 2012.

America’s red, white and blue were a main theme for this Olympic season but the designers also incorporated many of the colors seen on the summer fashion runways including bright canary yellow, fuchsia pink, Ferrari red and charcoal grey.

Take a look at the Olympian looks in store for the summer: