2xist, Andre Ziehe, New Arrivals, Videos — April 17, 2012 at 1:00 pm
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EXCLUSIVE: 2(x)ist Gets (X)treme

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The Underwear Expert met with creative director of 2(x)ist, Jason Scarlatti, in February to discuss their new cotton/spandex line: (X)treme.  Inspired by extreme sports like bike racing, and who knows, maybe yoga?, this collection features panels of ribbing on either side of the pouch to allow maximum flexibility and breathability.  Bright colors and a jockstrap set this new range apart from other 2(x)ist collections.

The real story here, though, is that in preparation for their (X)treme launch, 2(x)ist has compiled a mash-up of (X)treme sports and model André Ziehe getting ready for, presumably, some extreme action. Watch the video here!

 

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