Schoeller iLoads Prescriptions into Underwear

Would you put on underwear that doubles as a chemical delivery system? Swiss textile giant Schoeller bets you will, and has spun off a subsidiary devoted to producing what they think is the next huge trend in both the biotechnology and textile industries — medical underwear.  The underwear, made with a fabric known as iLoad, […]

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Calvin Klein Underwear Bold Collection Photos Summer 2012

The Underwear Expert posted a peak at the campaign for the Calvin Klein Underwear Bold Collection for Summer 2012.  Shot in Joshua Tree, each image showcases bright and boldly colored trunks worn by two chiseled and bronzed male models; the background, a mixture of soft and hard blue sky, perfectly frames this new collection. Take […]

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EXCLUSIVE: A Conversation With MeUndies

MeUndies is a new underwear player and the second startup to emerge from Science, a “technology studio” that leverages capital from the likes of ex-Myspace CEO Mike Jones to accelerate the development of new innovative concepts.  The L.A. based start-up designs, manufactures and sells their designs by way of two trending retail strategies in the […]

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Stormy Weather for Pacific Brands

The Australian company, responsible for the Bonds, Rio and Slazenger underwear labels has posted a $362.4 million loss for the past two quarters, much higher than expected. They attribute this deficit to the fact that Kmart, with whom they had partnered to carry the popular Bonds brand chucked it overboard in favor of in-house brands, […]

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MAGIC Trade Show Coverage

The MAGIC trade show was a great experience for The Underwear Expert’s editorial team.  We met some great designers and representatives from brands all over the world and learned about some fantastic new things happening in the men’s underwear industry and fashion in general.  The Underwear Expert has some very exciting things happening on the […]

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HanesBrands Posts Solid 2011 Earnings

When there is movement in the underwear sector, The Underwear Expert takes notice. HanesBrands, one of the largest mass-market underwear manufacturers, just released its quarterly fiscal results, and its a pretty solid package. Their overall earnings increased by 7% from 2010. “We achieved record earnings and sales in 2011 with strong performance in several of […]

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EXCLUSIVE: Video for New Touch Collection from 2(x)ist

The Underwear Expert has exclusive information on the new Touch collection by 2(x)ist, as well as a never-before-seen video advertising the line. Touch is a re-interpretation of an athletic line first released by the brand around 10 years ago.  “The fabric is similar [to the original line]; however, we updated the waistband and silhouette,” Jason […]

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EXCLUSIVE: The Underwear Expert Talks to Shaun Cole

We caught up with Shaun Cole, lecturer at the London College of Fashion and author of multiple books on the history of men’s fashion including, most interestingly for us, one called The Story of Men’s Underwear. Shaun Cole discussed the history and modernization of men’s underwear and why it’s more popular now than every before. […]

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EXPERT COLLECTION: Valentine’s Day 2012

Valentine’s Day: It’s love and extravagance for some, fun and adventure for others. But for everyone, it’s a time to think twice about what pair to put on in the morning (or take off at night). We’ve compiled a list of our favorite made-for-Valentine’s underwear (and included some everyday favorites which work especially well on […]

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