Would you put on underwear that doubles as a chemical delivery system? Swiss textile giant Schoeller bets you will, and has spun off a subsidiary devoted to producing what they think is the next huge trend in both the biotechnology and textile industries — medical underwear.  The underwear, made with a fabric known as iLoad, will literally dispense your medicine [...]

Cover Male has released a sneak peek video of their new brand. Shot, directed and edited by Tarek Al- Halabi, the short video showcases model Justin Griffin from Elite Miami wearing a pair of Cover Male’s black trunks.  Giving us a preview more of the marketing for the new brand than the underwear itself, the video creates an almost dreamlike, [...]

The Underwear Expert posted a peak at the campaign for the Calvin Klein Underwear Bold Collection for Summer 2012.  Shot in Joshua Tree, each image showcases bright and boldly colored trunks worn by two chiseled and bronzed male models; the background, a mixture of soft and hard blue sky, perfectly frames this new collection. Take a look at the photos [...]

MeUndies is a new underwear player and the second startup to emerge from Science, a “technology studio” that leverages capital from the likes of ex-Myspace CEO Mike Jones to accelerate the development of new innovative concepts.  The L.A. based start-up designs, manufactures and sells their designs by way of two trending retail strategies in the underwear industry: subscription based underwear [...]

The Australian company, responsible for the Bonds, Rio and Slazenger underwear labels has posted a $362.4 million loss for the past two quarters, much higher than expected. They attribute this deficit to the fact that Kmart, with whom they had partnered to carry the popular Bonds brand chucked it overboard in favor of in-house brands, as well as “a material [...]

The MAGIC trade show was a great experience for The Underwear Expert’s editorial team.  We met some great designers and representatives from brands all over the world and learned about some fantastic new things happening in the men’s underwear industry and fashion in general.  The Underwear Expert has some very exciting things happening on the horizon as a result of [...]

Looks like the Battle of the Bulge continues, with Australian company 2wink Australia’s Hung Downunder, their newest low-rider range. What sets these low-riders apart from the rest? It appears that the fabric, a mix of 92% cotton and 8% spandex, accentuates and adds a little extra contouring to guys of any size. The low-rider briefs feature a classic black waistband with a [...]

When there is movement in the underwear sector, The Underwear Expert takes notice. HanesBrands, one of the largest mass-market underwear manufacturers, just released its quarterly fiscal results, and its a pretty solid package. Their overall earnings increased by 7% from 2010. “We achieved record earnings and sales in 2011 with strong performance in several of our categories, including underwear and [...]

The Underwear Expert has exclusive information on the new Touch collection by 2(x)ist, as well as a never-before-seen video advertising the line. Touch is a re-interpretation of an athletic line first released by the brand around 10 years ago.  ”The fabric is similar [to the original line]; however, we updated the waistband and silhouette,” Jason Scarlatti, Creative Director of 2(x)ist [...]

The Underwear Expert is in (not so) sunny Las Vegas to check out the newest trends and designs from underwear brands from all over the world.  ”I’ve been coming here for years to follow the trends and its great to be back in my new role” said Michael Kleinmann, Editor-in-Chief, The Underwear Expert. We will be updating periodically throughout the [...]

We caught up with Shaun Cole, lecturer at the London College of Fashion and author of multiple books on the history of men’s fashion including, most interestingly for us, one called The Story of Men’s Underwear. Shaun Cole discussed the history and modernization of men’s underwear and why it’s more popular now than every before. Underwear Expert: To begin with, [...]

Valentine’s Day: It’s love and extravagance for some, fun and adventure for others. But for everyone, it’s a time to think twice about what pair to put on in the morning (or take off at night). We’ve compiled a list of our favorite made-for-Valentine’s underwear (and included some everyday favorites which work especially well on the 14th). Below, we present [...]

Andrew Christian just released a video that’s almost certain to go viral, but you may have some trouble finding it. On the heels of their massive viral hit “Freshman Car Wash” — so popular it crashed their website, as we were first to report – Andrew Christian’s new video, “Pink Paradise,” has allegedly violated YouTube’s terms and conditions, resulting in the video [...]

In response to our review of the aussieBum PocketJockit, the brief that has a “hidden” pocket over the pouch, the Australian brand sent us some of their colorful Pop Art-esque marketing photos demonstrating a few of the many (and varied) uses for the pocket. Take a look!

The Underwear Expert has an inside look at a new underwear brand and based on the images and the underwear we’ve seen, it looks like a feisty new player could emerge in the men’s underwear industry this year. Cover Male, established in 2011 and launched in January of this year, has three collections (Sports, Casual-wear and Erotic).  Their next collection, [...]