Archive for February, 2012

EXCLUSIVE: A Conversation With MeUndies

EXCLUSIVE: A Conversation With MeUndies

MeUndies is a new underwear player and the second startup to emerge from Science, a “technology studio” that leverages capital from the likes of ex-Myspace CEO Mike Jones to accelerate the development of new innovative concepts.  The L.A. based start-up designs, manufactures and sells their designs by way of two trending retail strategies in the underwear industry: subscription based underwear […]

by Danny Schmittler
February 20, 2012
MeUndies, Shop Talk, Style, Undz
MAGIC Trade Show Coverage

MAGIC Trade Show Coverage

The MAGIC trade show was a great experience for The Underwear Expert’s editorial team.  We met some great designers and representatives from brands all over the world and learned about some fantastic new things happening in the men’s underwear industry and fashion in general.  The Underwear Expert has some very exciting things happening on the horizon as a result of […]

EXCLUSIVE: 2wink Launches Hung Downunder Low-Rider Range

EXCLUSIVE: 2wink Launches Hung Downunder Low-Rider Range

Looks like the Battle of the Bulge continues, with Australian company 2wink Australia’s Hung Downunder, their newest low-rider range. What sets these low-riders apart from the rest? It appears that the fabric, a mix of 92% cotton and 8% spandex, accentuates and adds a little extra contouring to guys of any size. The low-rider briefs feature a classic black waistband with a […]

EXCLUSIVE: Video for New Touch Collection from 2(x)ist

The Underwear Expert has exclusive information on the new Touch collection by 2(x)ist, as well as a never-before-seen video advertising the line. Touch is a re-interpretation of an athletic line first released by the brand around 10 years ago.  “The fabric is similar [to the original line]; however, we updated the waistband and silhouette,” Jason Scarlatti, Creative Director of 2(x)ist […]

by Danny Schmittler
February 15, 2012
2xist, Videos
The Underwear Expert Visits MAGIC Tradeshow in Las Vegas

The Underwear Expert Visits MAGIC Tradeshow in Las Vegas

The Underwear Expert is in (not so) sunny Las Vegas to check out the newest trends and designs from underwear brands from all over the world.  “I’ve been coming here for years to follow the trends and its great to be back in my new role” said Michael Kleinmann, Editor-in-Chief, The Underwear Expert. We will be updating periodically throughout the […]

by Michael Kleinmann
February 14, 2012
News, Style
EXCLUSIVE: The Underwear Expert Talks to Shaun Cole

EXCLUSIVE: The Underwear Expert Talks to Shaun Cole

We caught up with Shaun Cole, lecturer at the London College of Fashion and author of multiple books on the history of men’s fashion including, most interestingly for us, one called The Story of Men’s Underwear. Shaun Cole discussed the history and modernization of men’s underwear and why it’s more popular now than every before. Underwear Expert: To begin with, […]

by Michael Kleinmann
February 13, 2012
Shop Talk, Style
EXPERT COLLECTION: Valentine’s Day 2012

EXPERT COLLECTION: Valentine’s Day 2012

Valentine’s Day: It’s love and extravagance for some, fun and adventure for others. But for everyone, it’s a time to think twice about what pair to put on in the morning (or take off at night). We’ve compiled a list of our favorite made-for-Valentine’s underwear (and included some everyday favorites which work especially well on the 14th). Below, we present […]

Andrew Christian Pool Party Video Makes a Splash on YouTube

Andrew Christian Pool Party Video Makes a Splash on YouTube

Andrew Christian just released a video that’s almost certain to go viral, but you may have some trouble finding it. On the heels of their massive viral hit “Freshman Car Wash” — so popular it crashed their website, as we were first to report – Andrew Christian’s new video, “Pink Paradise,” has allegedly violated YouTube’s terms and conditions, resulting in the video […]

by Michael Kleinmann
February 10, 2012
Andrew Christian, News, Style
aussieBum PocketJockit Photos

aussieBum PocketJockit Photos

In response to our review of the aussieBum PocketJockit, the brief that has a “hidden” pocket over the pouch, the Australian brand sent us some of their colorful Pop Art-esque marketing photos demonstrating a few of the many (and varied) uses for the pocket. Take a look!

EXCLUSIVE: Cover Male Launches

EXCLUSIVE: Cover Male Launches

The Underwear Expert has an inside look at a new underwear brand and based on the images and the underwear we’ve seen, it looks like a feisty new player could emerge in the men’s underwear industry this year. Cover Male, established in 2011 and launched in January of this year, has three collections (Sports, Casual-wear and Erotic).  Their next collection, […]

Larger Than Life Beckham Billboard Completed in New York

Larger Than Life Beckham Billboard Completed in New York

Did you miss David Beckham’s seductive black and white commercial during the Superbowl? Can you just not get enough of Beckham Mania and the frenzy surrounding the celebrity since he launched David Beckham Bodywear for H&M this month? Well, you can re-watch the Super Bowl commercial here for your next Beckham fix, or you can head over to 8th Avenue & […]

Michael Kleinmann Launches The Underwear Expert – PR Web

Michael Kleinmann Launches The Underwear Expert – PR Web

New York, NY (PRWEB) February 09, 2012 The men’s underwear industry is about to evolve – again. Michael Kleinmann, former President of online intimate apparel retailer Freshpair has launched The Underwear Expert, a blog that will combine inventive editorial material and definitive, comprehensive and unbiased coverage of the men’s underwear industry. “We hope to transform and streamline the way consumers […]

by Michael Kleinmann
February 8, 2012
Press Room
REVIEW: jake joseph Stretch Boxer Brief

REVIEW: jake joseph Stretch Boxer Brief

The jake joseph Stretch Collection: NAME: Stretch BOTTOMS:  Boxer Brief, Trunk, Brief COLORS:  Black, White The Man: BUILD:  Athletic WAIST:  30 BOXER BRIEF WORN: Small, Black     The Basics: STYLE:  Boxer Brief RISE:  High Rise ATTRIBUTES:  None FUNCTION:  Everyday, Athletic, Relaxing FIT:  Runs Large BOXER BRIEF RETAIL: $36 FABRIC:  95% Bamboo Viscose, 5% Spandex The Look:  jake joseph Stretch […]

by Danny Schmittler
February 8, 2012
Boxer Briefs, Jake Joseph
GOOD CAUSE: Cupid’s Undie Run

GOOD CAUSE: Cupid’s Undie Run

If you’re looking for a respectable way to show off your nicest pair of underwear this Valentine’s Day, train your arrow on Cupid’s Undie Run, a charity event held the Saturday before Valentine’s Day in six major cities across the country including New York, Seattle and Atlanta. The run is more or less a mile long, attracting runners and non-runners […]

by Michael Kleinmann
February 7, 2012
News, Style
REVIEW: Intymen Mesh Sport Brief

REVIEW: Intymen Mesh Sport Brief

                  The Collection: NAME: Intymen Mesh Sport BOTTOMS: Brief, Sport Boxer, Sport Thong COLORS:  Black, Navy, Red, Turquoise, White The Man: BUILD:  Slim WAIST:  31 BRIEF WORN: Sport Brief, Turquoise, Small The Basics: STYLE:  Brief RISE:  Low Rise FUNCTION:  Everyday, Athletic, Relaxing FIT:  True to size RETAIL: $19.00 FABRIC:  78% Polyamide, 22% […]

by Danny Schmittler
February 7, 2012
Intymen, Underwear Reviews

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