First Look at David Beckham’s H&M Bodywear Campaign

by Danny Schmittler

H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership.  The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan.

The David Beckham Bodywear collection provides quality products and focuses on fit, function, comfort, design and longevity. The initial designs are positioned to set a new standard in men’s bodywear for the 21st century. The collection, available in black, white and gray, will offer boxers, boxer briefs, briefs and trunks with minimal waistband designs for $14.95, and will also offer t-shirts and tank tops for $14.95 and henleys for $29.95.  Long-johns and pajama pants will also be available for $29.95.

The collection is officially titled David Beckham Bodywear for H&M and features a David Beckham logo designed by Alasdhair Willis, husband of Stella McCartney.

“The David Beckham Bodywear collection for H&M is full of pieces that men will love. It’s an amazing debut collection, with so much attention paid to the function and quality of the garments,” says Ann-Sofie Johansson, H&M’s Head of Design.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally,” and in H&M he found his perfect partner.

“David Beckham is one of the most respected men in the world of sports today, and I can’t wait to see how the range will grow and evolve in the seasons ahead,” Johansson said, and we couldn’t agree more.

The line, planned to coincide with Valentine’s Day 2012, will launch February 2 in around 1800 H&M stores in around 40 countries worldwide and will be updated seasonally.

 

 

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