Archive for January, 2012

C-IN2 Updates Top Performing Hand Me Down Collection

C-IN2 Updates Top Performing Hand Me Down Collection

C-IN2 has a new top performer on it’s hands. The Hand Me Down collection “has continued to do really well,” Greg Sovell, Founder and Creative Director of C-IN2 told The Underwear Expert.  “It’s really been one of the top performers.” And now, fans of the collection are in for a patriotic surprise.  The new delivery, which started shipping last week, […]

Two New Collections from Papi

Two New Collections from Papi

Miami based underwear brand Papi is gearing up for a busy February with the release of two new collections, Colores and Rugby Mesh.  Both lines will be infused with Papi’s signature bright, bold colors and “offer men properties and characteristics to make them more comfortable and feel fresh all day,” a representative from the company told The Underwear Expert. Colores, […]

EXPERT OPINION: Do NOT Talk About His Underwear

EXPERT OPINION: Do NOT Talk About His Underwear

An exclusive opinion piece from Jason Scarlatti, the Creative Director for 2(x)ist and newest contributor to The Underwear Expert. Greek Gods in strategically draped togas, Michelangelo’s David: we have always treasured the male form.  In fact, the male body has been celebrated and idolized throughout history – that is, until now.  Or so it seems. When it comes to Men’s […]

REVIEW: aussieBum PocketJockit

REVIEW: aussieBum PocketJockit

by Danny Schmittler
January 30, 2012
aussieBum, Underwear Reviews

The aussieBum PocketJockit: NAME: PocketJockit COLORS:  White, Blue, Purple, Red The Man: BUILD:  Slim WAIST:  32 BRIEF WORN: PocketJockit, Red The Basics: STYLE:  Brief RISE:  Low Rise ATTRIBUTES:  Pocket over pouch FUNCTION:  Everyday, Athletic, Going Out, Relaxing FIT:  True to size RETAIL: $25.10 FABRIC:  89% Pima Cotton, 11% Elastane The Look:  This is a great new brief from Australian underwear brand, […]

What Lies Beneath

Carin King, one of Europe’s foremost style consultants, wrote an excellent article on men’s underwear for The Huffington Post UK this Wednesday, January 25. She delves into the underdog status of men’s underwear and offers her advice on how to keep your underwear drawer classy. “They have helped make stars and history, formed political fashions and pharaohs’ essentials for the afterlife and […]

by Danny Schmittler
January 27, 2012
News, Style

Mario Lopez Strips for Ellen to Promote Rated M

Mario Lopez caused quite the sensation in the blog-o-sphere this week by appearing on Ellen to promote his new line of underwear, Rated M.  He takes his pants down to show off a pair of white boxer briefs from the debut collection, and Ellen, not satisfied with only his bottom half being exposed, takes his shirt off as well. The […]

by Danny Schmittler
January 27, 2012
Mario Lopez, Rated M, Videos
Go Softwear’s Adonis Collection

Go Softwear’s Adonis Collection

Los Angeles based Go Softwear gave The Underwear Expert a glimpse into their most recent collection, Adonis, which started shipping last week. The European influenced line is designed with 80% nylon, 20% spandex fabric from Italy “that is silky smooth and soft to the touch.” We spoke with Greg Olvera, President of Go Softwear, about the inspiration for the line. […]

REVIEW: 2(X)ist Military No-Show Brief and Trunk

REVIEW: 2(X)ist Military No-Show Brief and Trunk

The 2(x)ist Military Collection: NAME: Military BOTTOMS:  Sport Brief, No-Show Brief, No-Show Trunk TOPS:  Square-Neck Tank COLORS:  Black, White, Army Green, Lead, Black Camo, Green Camo The Man: BUILD:  Slim WAIST:  32 NO-SHOW BRIEF WORN: Small Black, Army Green NO-SHOW TRUNK WORN: Small White The Basics: STYLE:  No-Show Brief, No-Show Trunk RISE:  Low Rise ATTRIBUTES:  None FUNCTION:  Everyday, Athletic, Going Out FIT: […]

by Danny Schmittler
January 26, 2012
2xist, Underwear Reviews
EXCLUSIVE: 2WINK Walkabout Photos

EXCLUSIVE: 2WINK Walkabout Photos

In a prehistoric step back in time, 2wink has collaborated with an Aboriginal artist to create their new underwear range Walkabout.  This marks the first time ever an underwear company has teamed up with an Aboriginal artist. According to a press release, the underwear range will celebrate the Aboriginal Australian culture with footprints walking across the waistband.  Designed by Aboriginal […]

by Danny Schmittler
January 26, 2012
2wink, Lee Stram, Model Photos, Models
Model Talk with Matthew Terry from Calvin Klein Underwear

Model Talk with Matthew Terry from Calvin Klein Underwear

Don’t know who drummer boy is?  He’s Matthew Terry: the newest face of Calvin Klein Underwear and recent winner of the 2011 VMAN Model Search.  In our exclusive Q&A with Matthew Terry, we learn about his passion for music, his favorite pair of underwear from the recent Calvin Klein collection, and how he got started modeling. <iframe src=”http://player.vimeo.com/video/27592441?title=0&byline=0&portrait=0&color=ffffff” width=”500″ height=”281″ frameborder=”0″ […]

Undz To Roll Out Underwear Vending Machines in Canada and U.S.

Undz To Roll Out Underwear Vending Machines in Canada and U.S.

Canadian underwear brand Undz, founded in 2008, is preparing to roll out a series of vending machines in high-traffic locations throughout Canada and the United States, Owner Bertrand Dore told The Underwear Expert in a recent interview. The Canadian men’s brand has been wildly successful the last six months: they’ve sold nearly a quarter million pairs of underwear and signed […]

by Danny Schmittler
January 25, 2012
News, Style, Undz
Beckham Sleeps in Boxer Briefs, Plays in Briefs..

Beckham Sleeps in Boxer Briefs, Plays in Briefs..

David Beckham sat down with The Telegraph UK over the weekend to open up about his forthcoming H&M line, his daughter Harper, and why he prefers briefs during the day and boxer briefs at night: ‘Briefs… are what I mostly wear. When playing, definitely.’ Boxer short-wise, he confesses admiration for those that Mark ‘Marky Mark’ Wahlberg once modelled for Calvin […]

Man Behind The Brand: Dan Murray of Sly Underwear

Man Behind The Brand: Dan Murray of Sly Underwear

Embodying Australia’s flamboyant and progressive youth culture, Dan Murray’s Sly underwear has fast become one of the most well-known Australian underwear brands.  In less than 12 months, Sly’s account base has grown to include over 250 retailers on four continents.  The allure of the brand lies in its colorful energy, and the success of the brand is due in part […]

by Danny Schmittler
January 23, 2012
Shop Talk, Sly, Style
Behind the Scenes of Calvin Klein’s Bold Shoot

Behind the Scenes of Calvin Klein’s Bold Shoot

The Underwear Expert has the newly released behind the scenes footage from the photo shoot for Calvin Klein’s new global multimedia campaign for its new collection Bold.  The campaign, unveiled yesterday, debuts alongside the campaigns for the Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans and Calvin Klein brands. The Spring 2012 Calvin Klein Underwear campaign launches the latest CK Underwear men’s […]

REVIEW: C-IN2 Zen Slider Brief

REVIEW: C-IN2 Zen Slider Brief

The Collection: NAME: Zen BOTTOMS:  Street Jock, Slider, Active Sport, Punt, Army TOPS:  Strong Arm Vee, Tank, Crew COLORS:  Hint of Purple, Detergent, Simply Navy, Zippy Orange, Black, White, Red The Man: BUILD:  Slim WAIST:  32 SIZE WORN: Medium COLOR WORN: Detergent with brown and silver accents The Basics: STYLE:  Brief RISE:  Low Rise ATTRIBUTES:  None FUNCTION:  Everyday, Athletic FIT: […]

by Danny Schmittler
January 19, 2012
C-IN2, Underwear Reviews