Puma North America Acquires Majority of Puma Subsidiary

According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will […]

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Creator of Mark Wahlberg’s CK Underwear Campaign Loses Family in Christmas Morning Fire

Madonna Badger, the advertising executive behind Mark Wahlberg’s famous Cavin Klein underwear ads, has lost her three children, parents, and home in a Christmas morning fire. According to The New York Times, Ms. Badger and a family friend managed to flee from the house, her screams for help overheard by neighbors awakened by the late night […]

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Revelry Acquires PACT Apparel

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21. “Revelry’s acquisition of PACT extends our reach into LOHAS […]

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Toasty Hot, Long Underwear

Anyone that lives in a place where winter isn’t palm trees and boardshorts will appreciate these.  Toast Heated Clothing has released a new line of long underwear that stays warm for up to 12 hours.  The patented new system uses heat packs to keep the body’s core warm with heat packs that sit in pockets […]

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Canadian Underwear Brings Sexy Back to Baby Making

It’s long been known that tight, hot underwear decreases fertility in men.  That said, we may have just found the perfect pair of underwear for hopeful fathers looking to increase their sperm count.  Canadian fertility expert Dr. Spence Pentland and momprenuer Chantal Pentland have designed a line of underwear, STUD, in hopes of decreasing the 40% of infertility […]

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Vending Machine Necessaries

We’ve come along way from the now outlawed used panty vending machines in Japan. Automatic Apparel, a new company that grew out of a Harvard Business School project, places vending machines that dispense t-shirts, sunglasses, socks and underwear for under $15 in high traffic areas in Boston. “I wanted to design something that addressed the […]

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Underneath Your Clothes: MooseJaw X-Ray App

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress […]

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Downey Jr. Wears Calvins

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt […]

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