Archive for December, 2011

British X-Factor Star to Launch Underwear Line

British X-Factor Star to Launch Underwear Line

by Danny Schmittler
December 29, 2011
New Arrivals, Underwear Trends

According to The Sun, Olly Murs, of British The X Factor fame, is reportedly gearing up to launch his own underwear line.  The singer, who made headlines with his tight trousers and unique voice on the 6th season of the show, recently said he would “model them [him]self, 100%.” “I’m not sure if I could put David Beckham and Harry […]

Puma North America Acquires Majority of Puma Subsidiary

Puma North America Acquires Majority of Puma Subsidiary

by Danny Schmittler
December 26, 2011
News, Puma, Style

According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will control the day-to-day operations of […]

Creator of Mark Wahlberg’s CK Underwear Campaign Loses Family in Christmas Morning Fire

by Danny Schmittler
December 25, 2011
News, Style

Madonna Badger, the advertising executive behind Mark Wahlberg’s famous Cavin Klein underwear ads, has lost her three children, parents, and home in a Christmas morning fire. According to The New York Times, Ms. Badger and a family friend managed to flee from the house, her screams for help overheard by neighbors awakened by the late night inferno. The fire that swept through […]

Revelry Acquires PACT Apparel

Revelry Acquires PACT Apparel

by Danny Schmittler
December 23, 2011
News, Pact, Style

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21. “Revelry’s acquisition of PACT extends our reach into LOHAS (Lifestyles of Health and Sustainability) […]

Björn Borg to Launch in China, Forge New Company

Björn Borg to Launch in China, Forge New Company

Björn Borg, the Swedish underwear and clothing retailer, will launch in China the second half 0f 2012 with an aim of positioning the brand among the growing number of fashion-conscious young people in the country.  The new business will team with an experience retail partner in China, forming a new company with Björn Borg as the principal owner, with 75% […]

by Danny Schmittler
December 21, 2011
Björn Borg, News, Style
Toasty Hot, Long Underwear

Toasty Hot, Long Underwear

Anyone that lives in a place where winter isn’t palm trees and boardshorts will appreciate these.  Toast Heated Clothing has released a new line of long underwear that stays warm for up to 12 hours.  The patented new system uses heat packs to keep the body’s core warm with heat packs that sit in pockets over the neck, lower back […]

2(x)ist Plaid & Tartan Underwear Collections

Check out 2(x)ist’s Plaid & Tartan lines straight from the runway!

Canadian Underwear Brings Sexy Back to Baby Making

Canadian Underwear Brings Sexy Back to Baby Making

It’s long been known that tight, hot underwear decreases fertility in men.  That said, we may have just found the perfect pair of underwear for hopeful fathers looking to increase their sperm count.  Canadian fertility expert Dr. Spence Pentland and momprenuer Chantal Pentland have designed a line of underwear, STUD, in hopes of decreasing the 40% of infertility that is blamed on “men’s […]

Vending Machine Necessaries

We’ve come along way from the now outlawed used panty vending machines in Japan. Automatic Apparel, a new company that grew out of a Harvard Business School project, places vending machines that dispense t-shirts, sunglasses, socks and underwear for under $15 in high traffic areas in Boston. “I wanted to design something that addressed the problem of having to wait […]

by Danny Schmittler
December 18, 2011
News, Style

Introducing… the PocketJockit! Happy Holidays!

aussieBum just introduced a new line of underwear: the PocketJockit!  We’re in love!  And a big fan of the new design which, dare we say, looks like the underwear of the future we’ve been seeing in our dreams for years!  Made from Supima Cotton, this supreme-a pair features a built-in front pocket to store things like.. well, we don’t want […]

2(X)IST Military Line: Still Loving It

We’re totally loving the new 2(X)IST MILITARY collection.  It came out in October, but we’ve been seeing it everywhere and wanted to throw in our two cents. Here’s what we know about it. 6 colors: Black, Lead, White, Green-Camo, Black-Camo, Army Green S-XL No-show rise Ultra-contoured pouch Fabric: Pique-fle(X) Cotton (57% cotton, 37% modal, 6% spandex) Metallic waistband with large […]

Underneath Your Clothes: MooseJaw X-Ray App

Underneath Your Clothes: MooseJaw X-Ray App

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress some of the models in […]

by Danny Schmittler
December 15, 2011
News, Style

Downey Jr. Wears Calvins

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt tucked into his underwear and […]

by Danny Schmittler
December 12, 2011
Calvin Klein Underwear, News, Style

Sexy Santa and the Andrew Christian Toy Factory

Happy Holidays, indeed.  This Holiday video features some of our favorite underwear from designer Andrew Christian, a song by Dina Delicious, and a sexy elf.  Enjoy.  

by Danny Schmittler
December 9, 2011
Andrew Christian, Videos
Björn Borg Dances to ABBA, Gives Away Free Underwear

Björn Borg Dances to ABBA, Gives Away Free Underwear

Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend.  They’re also giving away a pair of socks for every purchase.  And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear will be dancing to Abba.

by Danny Schmittler
December 7, 2011
Björn Borg, News, Style

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