Archive for December, 2011

British X-Factor Star to Launch Underwear Line

British X-Factor Star to Launch Underwear Line

by Danny Schmittler
December 29, 2011
New Arrivals, Underwear Trends

According to The Sun, Olly Murs, of British The X Factor fame, is reportedly gearing up to launch his own underwear line.  The singer, who made headlines with his tight trousers and unique voice on the 6th season of the show, recently said he would “model them [him]self, 100%.” “I’m not sure if I could put David Beckham and Harry […]

Puma North America Acquires Majority of Puma Subsidiary

Puma North America Acquires Majority of Puma Subsidiary

by Danny Schmittler
December 26, 2011
News, Puma, Style

According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will control the day-to-day operations of […]

Revelry Acquires PACT Apparel

Revelry Acquires PACT Apparel

by Danny Schmittler
December 23, 2011
News, Pact, Style

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21. “Revelry’s acquisition of PACT extends our reach into LOHAS (Lifestyles of Health and Sustainability) […]

Björn Borg to Launch in China, Forge New Company

Björn Borg to Launch in China, Forge New Company

by Danny Schmittler
December 21, 2011
Björn Borg, News, Style

Björn Borg, the Swedish underwear and clothing retailer, will launch in China the second half 0f 2012 with an aim of positioning the brand among the growing number of fashion-conscious young people in the country.  The new business will team with an experience retail partner in China, forming a new company with Björn Borg as the principal owner, with 75% […]

Toasty Hot, Long Underwear

Toasty Hot, Long Underwear

Anyone that lives in a place where winter isn’t palm trees and boardshorts will appreciate these.  Toast Heated Clothing has released a new line of long underwear that stays warm for up to 12 hours.  The patented new system uses heat packs to keep the body’s core warm with heat packs that sit in pockets over the neck, lower back […]

2(x)ist Plaid & Tartan Underwear Collections

Check out 2(x)ist’s Plaid & Tartan lines straight from the runway!

Canadian Underwear Brings Sexy Back to Baby Making

Canadian Underwear Brings Sexy Back to Baby Making

It’s long been known that tight, hot underwear decreases fertility in men.  That said, we may have just found the perfect pair of underwear for hopeful fathers looking to increase their sperm count.  Canadian fertility expert Dr. Spence Pentland and momprenuer Chantal Pentland have designed a line of underwear, STUD, in hopes of decreasing the 40% of infertility that is blamed on “men’s […]

Introducing… the PocketJockit! Happy Holidays!

aussieBum just introduced a new line of underwear: the PocketJockit!  We’re in love!  And a big fan of the new design which, dare we say, looks like the underwear of the future we’ve been seeing in our dreams for years!  Made from Supima Cotton, this supreme-a pair features a built-in front pocket to store things like.. well, we don’t want […]

2(X)IST Military Line: Still Loving It

We’re totally loving the new 2(X)IST MILITARY collection.  It came out in October, but we’ve been seeing it everywhere and wanted to throw in our two cents. Here’s what we know about it. 6 colors: Black, Lead, White, Green-Camo, Black-Camo, Army Green S-XL No-show rise Ultra-contoured pouch Fabric: Pique-fle(X) Cotton (57% cotton, 37% modal, 6% spandex) Metallic waistband with large […]

Underneath Your Clothes: MooseJaw X-Ray App

Underneath Your Clothes: MooseJaw X-Ray App

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress some of the models in […]

by Danny Schmittler
December 15, 2011
News, Style

Sexy Santa and the Andrew Christian Toy Factory

Happy Holidays, indeed.  This Holiday video features some of our favorite underwear from designer Andrew Christian, a song by Dina Delicious, and a sexy elf.  Enjoy.  

by Danny Schmittler
December 9, 2011
Andrew Christian, Videos
Björn Borg Dances to ABBA, Gives Away Free Underwear

Björn Borg Dances to ABBA, Gives Away Free Underwear

Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend.  They’re also giving away a pair of socks for every purchase.  And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear will be dancing to Abba.

by Danny Schmittler
December 7, 2011
Björn Borg, News, Style
CK Stores Unveil Interactive Holiday Window Displays

CK Stores Unveil Interactive Holiday Window Displays

ck Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear stores across the world have unveiled their interactive holiday windows.  Storefront windows in 660 retail locations world-wide feature a commissioned sound installation, “Holiday (DOPE XXXmas),” by Lizzi Bougatsos of Bang Bang Dance. The installation can be heard from speakers within the store windows, or headphone stations throughout the stores. Photo: […]

Caine Eckstein New Face of Grundies

Caine Eckstein New Face of Grundies

Australian online men’s underwear company Grundies has signed ironman Caine Eckstein to be the face of their brand.  Grundies CEO Tony Vass labeled the three year partnership, “a perfect fit.”  “Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” says Vass.  And after doing some googling ourselves, we would have to agree.  […]

by Danny Schmittler
December 6, 2011
Caine Eckstein, Grundies, News, Style
Energy Crisis Averted, Thermal Underwear Saves Day

Energy Crisis Averted, Thermal Underwear Saves Day

In preparing for what could be the coldest S. Korean winter on record due to a lack of energy resources, President Lee Myung-Bak has proposed a rather ingenious solution to their dilemma.  Lower the thermostat, and slip into some thermals.  That’s what he’s done in his office, and has asked South Koreans to do the same.  Initially, he found them uncomfortable, but […]

by Danny Schmittler
December 1, 2011
Ginch Gonch, News, Style

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