According to The Sun, Olly Murs, of British The X Factor fame, is reportedly gearing up to launch his own underwear line.  The singer, who made headlines with his tight trousers and unique voice on the 6th season of the show, recently said he would “model them [him]self, 100%.” “I’m not sure if I could put David Beckham and Harry [...]

According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will control the day-to-day operations of [...]

Madonna Badger, the advertising executive behind Mark Wahlberg’s famous Cavin Klein underwear ads, has lost her three children, parents, and home in a Christmas morning fire. According to The New York Times, Ms. Badger and a family friend managed to flee from the house, her screams for help overheard by neighbors awakened by the late night inferno. The fire that swept through [...]

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21. “Revelry’s acquisition of PACT extends our reach into LOHAS (Lifestyles of Health and Sustainability) [...]

Björn Borg, the Swedish underwear and clothing retailer, will launch in China the second half 0f 2012 with an aim of positioning the brand among the growing number of fashion-conscious young people in the country.  The new business will team with an experience retail partner in China, forming a new company with Björn Borg as the principal owner, with 75% [...]

Anyone that lives in a place where winter isn’t palm trees and boardshorts will appreciate these.  Toast Heated Clothing has released a new line of long underwear that stays warm for up to 12 hours.  The patented new system uses heat packs to keep the body’s core warm with heat packs that sit in pockets over the neck, lower back [...]

Check out 2(x)ist’s Plaid & Tartan lines straight from the runway!

It’s long been known that tight, hot underwear decreases fertility in men.  That said, we may have just found the perfect pair of underwear for hopeful fathers looking to increase their sperm count.  Canadian fertility expert Dr. Spence Pentland and momprenuer Chantal Pentland have designed a line of underwear, STUD, in hopes of decreasing the 40% of infertility that is blamed on “men’s [...]

We’ve come along way from the now outlawed used panty vending machines in Japan. Automatic Apparel, a new company that grew out of a Harvard Business School project, places vending machines that dispense t-shirts, sunglasses, socks and underwear for under $15 in high traffic areas in Boston. “I wanted to design something that addressed the problem of having to wait [...]

aussieBum just introduced a new line of underwear: the PocketJockit!  We’re in love!  And a big fan of the new design which, dare we say, looks like the underwear of the future we’ve been seeing in our dreams for years!  Made from Supima Cotton, this supreme-a pair features a built-in front pocket to store things like.. well, we don’t want [...]

We’re totally loving the new 2(X)IST MILITARY collection.  It came out in October, but we’ve been seeing it everywhere and wanted to throw in our two cents. Here’s what we know about it. 6 colors: Black, Lead, White, Green-Camo, Black-Camo, Army Green S-XL No-show rise Ultra-contoured pouch Fabric: Pique-fle(X) Cotton (57% cotton, 37% modal, 6% spandex) Metallic waistband with large [...]

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress some of the models in [...]

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt tucked into his underwear and [...]

Happy Holidays, indeed.  This Holiday video features some of our favorite underwear from designer Andrew Christian, a song by Dina Delicious, and a sexy elf.  Enjoy.  

Swedish underwear brand Bjorn Borg is giving away a week’s worth of free underwear at the Selfridges department store on Oxford Street in the UK this weekend.  They’re also giving away a pair of socks for every purchase.  And, most importantly, every half hour on the hour, men dressed in nothing but Bjorn Borg underwear will be dancing to Abba.